Ten tips to creating great radio advertisement
Benefits of radio advertisement
Apart from providing news from all around the globe and allowing people to get entertained through latest music hits that are released, radio is also one device that can be used to promote goods and services. The question arises, how effective can this method be in the presence of other strong alternatives such as television, newspaper and even magazines. When it comes to radio, studies have revealed that even with the presence of all the alternatives, people still listen to radio. People who go to work or college listen to radio mostly on their way to their destination or coming back. On the other hand, most of the homemakers may also listen to radio during a certain part of the day while performing domestic duties. Thus, there are peak times of certain customers, which if targeted effectively, can generate a lot of benefits for the companies.
Some important tips to create ads that attract many customers
It is very important for the companies who wish to create good radio ads to ensure that their message is conveyed in a successful manner. Because the customers get to hear about the description of the product rather than seeing it directly, once they get to listen to the ad, they should get the clear picture of what the product would do to them. This implies clarity and simplicity of voice. Secondly, it is important to mention the name of product at least three times so that if people get to come across the product after hearing the ad, they should be able to recognize the product.
Time constraint and importance of music and humor
Time constraint is one factor that may affect the performance of the ad. Because they only have limited time in hand, the ad should not be incomplete or have insufficient information that can confuse the person. The fourth tip is people can also try to add humor in the ad because this is one factor which definitely attracts customers. Also, music or jingles can also play an important part in allowing people to connect the product with the music whenever they hear it through the radio or anywhere else.
The words that are included in the ad are simple in structure and very easy to comprehend by any person who listens to the ad. The seventh important tip is that a short pause within the ad is important because it provides the person with a chance to understand about the ad. The eighth tip is that the in the process of “call to action” it is never a good idea to repeat the phone number several time. Just a couple of time is sufficient because someone who is unwilling to call will not call no matter how many times the number is repeater. The next tip is that it is also necessary to bring a change in the campaign. Even though the idea could be the same but the execution could be made in various different ways. Lastly, as radios do not have any image to show, the ad that the person is listening should be effective enough to create a vivid image in the minds of people.